The True Value of Company Events
The True Value of Company Events

July 24, 2021

It’s that time of year again, and the employees are already groaning. To them, the annual “company party” is just another lame event they feel obligated to attend because executives expect them to. But it doesn’t have to be this way.
Instead, your company event can be a great opportunity to not only entertain, but engage, motivate, and congratulate your employees. Your company event can create a unique and memorable experience for your employees and their families. The key is to host events that add personality to your brand and associate your company’s culture with good times. It’s no secret, entertaining and engaging your employees will have positive affects that will last long after the activities end.
For example, events that create employee engagement don’t just offer fun and entertainment. Companies that have employees who feel engaged see 2.5 times higher growth than that of their less-connected counterparts. And other studies show that employees who feel engaged are 87% less likely to leave their companies.
The budget for your company party isn’t an expense. It’s an investment. And a survey of 400 small-business owners found that 95% said company events yield a return. Well-organized events don’t just improve company culture. They have a number of other benefits such as boosting morale and promoting creativity, a skill that many CEO’s say they value most in people.
It’s clear that there are numerous benefits to taking time away from the office and getting the team together for events. By executing a well-planned company party, your brand can establish its culture, celebrate victories, build relationships, reduce stress and improve motivation, all of which improve creativity and productivity.

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